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American Anime Awards of 2007 – The Apex of the Anime Boom

February 25, 2018 by Lance Heiskell Leave a Comment

Writer’s Note: I am still expanding on this article. I wanted a draft out the day of Crunchyroll’s Anime Awards Show held 11 years to the date.

February 24, 2007 marked the height of the anime boom – ADV’s The Anime Network’s 1st Annual Anime Awards. In the coming months, Suncoast and other music stores, where anime and manga was sold, began closing at an increasing rate due to the decline of CD music industry. Anime and manga is returnable, so all these closed stores sent inventory returns that financially crippled several US anime and manga distributors. The subprime loan and financial crisis was about to occur. The final killshot was the hype of the digital download replacing physical DVD (which it still hasn’t) and that hype led to Best Buy shrinking the size of anime section. Several distributors threw in the towel after that.

I was the Senior Brand Manager at FUNimation at the time. Later that year, I was promoted to Director of Marketing. 2007 was a crazy, busy year for me personally and professionally.

The Anime Awards were held at the 2nd annual New York Comic-Con. It was broadcast live on The Anime Network and streamed live on IGN. Back in 2007, that must have been an expensive feat.

I was the brand manager of Fullmetal Alchemist. FMA won 5 of the 6 awards nominated and 5 of the 10 awards presented. Winning 50% of the awards was fun.

Below is the full broadcast of the award show. ADV had an iTunes podcast/video feed where they posted trailers and their DVD Dojo show. They also posted this award show. That’s how I have a copy. You can see me on the stage a couple of times getting FMA awards. My first awkward acceptance speech is at 27:00 in.

I’ll discuss more about this time by expanding on this article, but I want to present this award show at the time of Crunchyroll’s anime award show 11 years to the day. Enjoy:

 

Pics from the show:

Award List:

Best Actor

Johnny Yong Bosch (Akira, Bleach, Eureka 7)
Crispin Freeman (Hellsing Ultimate, Noein, Revolutionary Girl Utena)
Richard Hayworth (Rurouni Kenshin)
Yuri Lowenthal (Naruto)
Vic Mignogna (Fullmetal Alchemist, Macross)

Best Actress

Luci Christian (Princess Tutu)
Susan Dalian (Naruto)
Mary Elizabeth (Ghost in the Shell: Stand Alone Complex 2nd GIG)
Maile Flanagan (Naruto)
Michelle Ruff (Bleach, Lupin the 3rd)

Best Actor in a Comedy

Greg Ayres (Negima, Nerima Daikon Brothers)
Johnny Yong Bosch (Akira)
Liam O’Brien (Comic Party, DNA Squared, Girls Bravo)
Tony Oliver (Lupin III)
Dave Wittenberg (Zatch Bell)

Best Actress in a Comedy

Laura Bailey (Kodocha)
Luci Christian (Desert Punk, Negima, Nerima Daikon Brothers)
Debi Derryberry (Zatch Bell)
Hillary Haag (Paniponi Dash)
Michelle Ruff (Lupin the 3rd)

Best Cast

FLCL
Fullmetal Alchemist
Ghost in the Shell: Stand Alone Complex 2nd GIG
Inuyasha
Naruto

Best DVD Package Design

Bleach Vol. 1
Final Fantasy VII: Advent Children
Fullmetal Alchemist
Hellsing Ultimate 1–Limited Edition Steelcase
Naruto Uncut Box Set Vol. 1

Best Anime Theme Song

Asterisk (Bleach)
Heart of Sword–Yoake Mae (Rurouni Kenshin)
Rewrite (Fullmetal Alchemist)
Ride on Shooting Star (FLCL)
Rise (Ghost in the Shell: Stand Alone Complex 2nd Gig)

Best Comedy Anime

Ah! My Goddess TV
FLCL
Kodocha
Ranma 1/2
Tenchi Muyo OVA

Best Anime Feature

Akira
Final Fantasy VII: Advent Children
Fullmetal Alchemist–The Movie
Inuyasha Movie 4: Fire on Mystic Island
Pokemon Movie 8: Lucario and the Mystery of Mew

Best Short Series

Elfen Lied
FLCL
Gravitation TV
Hellsing Ultimate
Ranma 1/2 OAV

Best Long Series

Fullmetal Alchemist
Inuyasha
Naruto
Rurouni Kenshin
Samurai Champloo

Best Manga

Bleach
Death Note
Fruits Basket
Naruto
Neon Genesis Evangelion: Angelic Days

Filed Under: Animerica, Featured Animerica Tagged With: anime, Awards

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A Few Tips Upon Reading

First off, find a secluded area and pour yourself a beverage of choice. You must cleanse the palate to take in the delicacies of the nostalgia I'm about to throw down.

Second, if it’s cold where you live, grab a blanket, maybe two. If at all possible, sit down while reading. I hate standing, never stood for it, never will.

Finally, see if you can find the encrypted message left in the third magazine post.

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